Fabio Cannavaro is the testimonial of the “Lace Up. Save Lives” initiative, launched by Nike as part of the RED project to promote the fight against AIDS in Africa. The presentation took place in London in the presence of stars from the football and entertainment world, such as U2 vocalist Bono. Fabio Cannavaro filmed an advert publicizing the initiative.
The Juve defender, will wear red laces, a product created by Nike to contribute to the funds, during the match against Inter. The idea of Nike and RED is simple and is expressed in the slogan “lace Up. Save Lives”. By purchasing a pair of laces (NIKE)RED, 100% of the profits derived from the sale will go to the World Fund for the Fight against AIDS, Tuberculosis and Malaria – which finances the programmes and guarantees medicinal for the people suffering of these illnesses – and the initiatives linked to football directed to the community to increase education and prevention.
The laces (NIKE)RED are available from Nike Store and the main resellers worldwide and can be purchased also on-line from the website www.nike.com. [www.juventus.com]
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